The basics. What exactly is an email sign-off?

Your sign-off is the part of your email — with your name, company, phone, etc. — that comes right after your text message.

To be honest, I find most email sign-offs pretty boring. (And I find some of them pretty annoying!)

Most often, however, I see lost opportunities.

In this article, we’ll be taking a look at how just a few simple changes to your email signature can make a BIG difference to your business.

Let’s explore….

1 – No sign-off, no results

I think it’s incredible — since most of the emails I get are from coaches and small business owners — but I get at least a couple of emails a day with absolutely no sign-off at all.

That’s right. No company name, and no contact information. Emails sometimes even arrive without the sender’s last name!

This is not only a waste of a perfect marketing opportunity, it’s pretty bad business. There’s nothing professional about a business email without basic business information.

2 – Start with the basics

Every email you send out should include basic information about you and your company:

* Your name (first and last)

* Company Name

* Business phone

* Email address

Tip:

Why include your email address here, when the reader can see it at the top of the email? Simply because it’s easier for the reader to have all of your contact information in one place — especially if he decides to add it to his address book or contact manager.

A basic email signature might also include:

* Your title or business designation

* Company logo and/or tag line

* Your photo

* Fax and/or cell phone number

* Website address

Tip:

If you include any graphics (photo, logo, etc.) be sure to use small files that will download quickly and easily for the reader.
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